Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 18,000 employees worldwide. Its sales in 2010 amounted to €5.571 billion The company has been listed on the DAX since December 2008. Beiersdorf’s NIVEA is the world’s largest skin care brand. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world’s leading producers of selfadhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has around 130 years of skin care experience and is known for its innovative and high-quality products.